Luxury Portfolio International® is a uniﬁed collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World,® Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes, utilizing a sophisticated mix of online and ofﬂine media to position properties for maximum exposure in an elite market. The program markets over 35,000 properties annually on the award-winning LuxuryPortfolio.com and in prestigious publications circulated around the globe. Encompassing more market-leading independent real estate brands than any network, members are recognized for their agility, expertise and superior competence in both local and global markets.
Trusted Luxury Expert
Highly sought after as resources for the high-net-worth, Luxury Portfolio brokers are characterized by unique insight, invaluable connections and a true passion for what they do. Through the connection to Leading Real Estate Companies of the World,® we market our most important properties to a targeted audience by leveraging the highly trafﬁcked websites of over 500 top local real estate brokerages and the connections of 120,000 associates in over 50 countries.
The independent brokers that make up this extraordinary invitation-only network wield both the insight-driven technologies and the trusted relationships that today’s consumer requires. And because each ﬁrm is held to a high standard of annually measured performance, these best-of-the-best brokerages will exceed your expectations. Our network introduces over 30,000 home buyers and sellers moving from market to market annually – more than any other real estate organization and a beneﬁcial source of buyers that is unmatched by any other network.
More U.S. Home Sales Volume Than Any National Real Estate Brand
Volume shown in billions of dollars
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources.
Exceptional Online Marketing
Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. We achieve thousands of page-one positions on Google through our extensive search engine and social media strategies, ensuring your home is in front of today’s sophisticated consumers where and when they are searching. And the award-winning LuxuryPortfolio.com, represents more $1 million-plus properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting-edge experience when browsing the world’s preeminent collection of ﬁ ne properties. With a marketing campaign that goes far beyond local, we leverage extensive social media platforms and international partner websites such as these to ensure your home receives maximum exposure with a compelling, elegant online experience:
Global Targeted Exposure
Targeted, Integrated, Measured. Our advertising program reaches over 55 million afﬂuent consumers annually. Through publications with high-net-worth readers like The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Veranda, Velocity, Country Life International, Unique Homes China, Opera News, Black Card Mag/Luxury Magazine (the exclusive Visa Black Card publication) and more, we drive qualiﬁed prospects to your property. The exclusive Luxury Portfolio Magazine highlights the incredible homes in the portfolio, along with the latest in luxury destinations, designers, lifestyle trends and more. The magazine is available on newsstands in over 60 countries, in ﬁrst class airline lounges and is direct mailed to a select list of afﬂuent clients hand selected by the top agents in the Luxury Portfolio network.
Reaching the Right Audience
Each property on LuxuryPortfolio.com is translated to nine languages and 60-plus currencies, which result in consumers visiting the site from almost every country each month. And it’s not just any consumer visiting the site. Of our 3 million a year, a typical visitor has a household income of $1.32 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $5 million. We are reaching the right people: people who love and own signiﬁcant properties.
Through a proprietary tracking tool, LuxeAnalytics,™ our agents can provide comprehensive reporting on the online activity of the potential buyers viewing your property. Luxury Portfolio monitors their location, both domestic and international, language and preferred currency to assist in gauging market response to your home. This analytical insight is critical in connecting with today’s global buyer, and a competitive edge for you to make informed marketing decisions to maximize your options when weighing offers from interested parties.
The Best of the Best
Selecting representation when buying or selling a signiﬁcant property is critical to your experience and success, especially in the high end. The unmatched market-leading expertise, connections, access to insight driven technology and global reach of Luxury Portfolio across a variety of carefully chosen channels ensure you have the power of the best-of-the-best and the conﬁdence that comes from working with a luxury leader.