Lewith & Freeman Real Estate appoints Tara Siegel as Vice President of Marketing Wilkes-Barre, Pennsylvania:
Virginia Rose, President of Lewith & Freeman Real Estate, taps Pepperjam executive Tara Siegel as Vice President of Marketing. Tara is a multifaceted marketer and executive who brings a wealth of media expertise to further the firm’s digital operations and commitment to being NEPA’s market leader. Rose commented, “Tara’s addition is a testament to Lewith & Freeman’s focus on strengthening our product offerings through digital media and an innovative approach designed to help our customers find the homes they want through a seamless process. This ultimately saves time and money for buyers and sellers and enhances the real estate experience.”
Siegel has worked in the digital marketing sector for more than 10 years while holding a variety of leadership roles and responsibilities, most recently Senior Director of Demand Generation at Pepperjam Affiliate Network. In this role, Siegel was responsible for driving qualified leads and performance through digital strategy, team management and flawless execution. Throughout her career, Tara has been nominated for several digital marketing awards including a Shorty Award for her work with Alex & Ani and an Industry Innovation award for her work with WhiteHouseBlackMarket. In addition to her digital advertising experience, Tara has been a published author and featured speaker at both industry and leadership events throughout the country.
Rose also cited “I am confident Tara will bring strength in digital marketing, analytics and managing the core team strategy of our LF Realtor professionals. Our legacy and ongoing strength is our authenticity when it comes to understanding the regional market and enhancing that personalized experience online only bolsters our national reputation and relocation platform.”